John B. Kern International Law LLC
334 E. Bay St., Ste. 246
Charleston, SC 29401
Toll Free from the US:
+1 (866) 972 3835
From the UK & Europe:
+44 (0) 203 411 9600
Via degli Aceri, 14
Rep. of San Marino
+378 (0549) 911-007
Jeffrey A. Aylen, M.A.S. comes to the practice from Toronto, Canada where his professional experience encompasses athletic player development and strategic marketing for both youth organizations and community events within an athletic club in addition to social media expertise and retail management.
Working with NBA, NBDL and FIBA teams, players and agents, Aylen understands the importance of player development within a team and the role of specialized marketing strategies throughout a club’s widespread community. Starting with youth development and moving into community outreach and events, Aylen worked effectively to reach target audiences, such as fans and sponsors, with the team’s financial goals and successes at the forefront for Canadian, European and American clubs.
Aylen understands the role that social media plays in our technology driven marketplace and how to integrate all aspects of it into a club or business’ marketing efforts.
Most recently, Aylen worked as the Marketing Projects Coordinator of the International Ski Federation (FIS) in Oberhafen, Switzerland and Toronto, Canada. In this role, he organized and redeveloped the global sport federation's procedures manuals, internet and social media presence. He also developed and implemented a social media strategy for another multinational law firm in Moscow, Russia.
Mr. Aylen holds a Bachelor of Commerce in Retail Management and Sports Marketing from Ryerson University in Toronto, Canada and a Master of Advanced Studies in Sport Administration and Technology from the Académie Internationale des Sciences et Techniques du Sport (AISTS) in Lausanne, Switzerland, sponsored by the International Olympic Committee.